Embrace Home Loans Sees a 60% Lift in Answer Rates with Regal.io
Regal.io helped establish trust with borrowers with branded calling. Borrowers now answer more calls and are having longer conversations, allowing relationships to form faster, forging the path to conversions.
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IN NUMBERS
Having branded calls quickly helped Embrace Home Loans break through the noise and reach more borrowers and reach them faster.
60%
Increase in Answer Rate
Luke Hardiman
Technical Sales, Embrace Home Loans
"Regal.io not only stopped our calls from being marked spam, they helped establish trust with borrowers more quickly. With branded calling, our answer rates increased by 60%."
Lower than Industry-Average Answer Rates
As the economy restricted, loan officers became more frustrated with decreasing success rates. The company used a mortgage contact center technology platform, but it wasn't helping solve for low answer rates and low call-backs.
Regal.io reached out to Embrace Home Loans and demonstrated that their lower than industry-average answer rates were the result of unbranded calls being ignored by borrowers and potentially flagged as SPAM by the major phone carriers.
Branded Caller ID Cuts Through the Noise
Regal.io not only stopped calls from being labeled as spam, they helped establish trust with borrowers more quickly. With branded calling, borrowers answer more calls and are willing to talk more, allowing relationships to form faster, forging the path to higher conversion through more conversations.
ABOUT THE CUSTOMER
At Embrace, we do one thing and one thing only — home loans. And when you focus on only one thing, you can do it exceptionally well. If you’re looking to purchase a new home, refinance an existing mortgage, or consolidate high-interest debt, you’ve come to the right place. As one of the nation’s top full-service mortgage lenders, we’ve helped hundreds of thousands of people find the right loan for their unique needs.
Source: embracehomeloans.com
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