With traffic splitting, you can test new strategies on a small percentage of calls before scaling up. No need for extra staff, budget, or time—just smarter experimentation.
A/B Testing for CX
Turn "What Ifs' into Wins with integrated A/B testing built directly into agent workflows.
Regal’s A/B testing for CX tools empower leaders to experiment, learn, and scale what works faster than ever before.
Regal’s A/B testing for CX tools empower leaders to experiment, learn, and scale what works faster than ever before.
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Regal drives 3,500,000+ ROI-positive conversations a month
"I love wasting budget on the wrong strategy."
- Said No Agent Ever
James Hummer
VP of Sales, Ethos
“Regal’s AI Phone Agent has been a game-changer for our sales calls. Its features seamlessly integrate into our workflow, allowing us to test, stay compliant, and improve our results at every stage.”
Robby Romance
Director, Strategic Partnerships, HealthBird
"Regal has helped us improve our sales per agent per day by 250%, improve our answer rates by 100%, and our conversion rates by 40%. As a result, we have been able to engage with more qualified prospects, verify their info for successful conversions, and drive additional revenue."
Michael-Rose Sandow
Director of Sales Operations, Kin Insurance
"Regal allows us to connect with more leads, have more meaningful conversations with those leads, and ultimately convert more leads into paying customers."
Kevin Heung
VP Performance Marketing, SoFi
"We've seen answer rates go up and success with Regal that delivers strong returns we can truly measure."
Jacques Rojahn
Head of Sales, Career Karma
"With Regal.io's journey builder and intelligent routing capabilities, we are able to streamline our outbound sales process. We are able to assign a prospective student to our coaching team to create a more consistent and impactful experience for our community."
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William Lucas
Senior Manager, Club Z!
"Regal.io instantly doubled our answer rates and improved productivity of our sales team. We have been able to consolidate what we used to do in three separate systems all into one place while personalizing our outreach to prospects."
Scott Chesrown
Co-Founder & COO, Perry Health
"Regal.io instantly made our enrollment team 4x more productive. Now that we have improved our speed to lead, we use Regal.io's journey builder and reporting to personalize, measure and optimize the experience for each customer."
Leila Kutler
Senior Director, Strategy & Growth, Angi
"Regal allowed us to invest in a personalized conversational experience for our members, and to A/B test how to best support homeowners at key moments."
Manuj Goyal
Product Manager, The Farmer's Dog
"Starting a phone sales program to call our unconverted leads and existing customers was so straightforward with Regal. And we are seeing a 58% lift in conversion."
Your Customer Experience Testing Strategy Deserves Better Than Blind Guesses
Stop settling for "good enough." Regal transforms your contact center into a customer experience testing engine with constant, data-driven improvements that drive higher conversions and happier customers.
Test Everything—Without the Risk
Instant Results, Actionable Insights
Regal’s real-time dashboards integrate directly into agent workflows, delivering immediate clarity on what’s driving performance.
No Engineering Required
Intuitive interfaces make customer experience testing accessible for everyone—no tech support needed.
Unified Customer Profiles
Use first-party data to create hyper-relevant experiments tailored to your audience.
Iterate Faster, Win More
Seamlessly refine your CX strategy with Regal’s built-in A/B testing tools. Test, analyze, and optimize—continuously.
How High-Consideration Businesses Run A/B Testing for CX in Regal
The ROI of Customer Experience A/B Testing
Better Testing = Confident Decisions
Regal’s A/B testing doesn’t just drive ROI—it removes guesswork and bias. With real experiment data, you can confidently choose strategies that are already proven to succeed. Whether it’s fine-tuning outreach cadences or optimizing agent workflows, continuous testing ensures every decision is smarter, faster, and backed by results.
Increased Revenue
Identifying the best-performing strategies—whether it’s outreach timing, messaging, or channels—ensures more conversions.
Results? 2x Revenue Growth. Optimize every interaction for higher customer lifetime value.
Cost Savings
Testing helps eliminate wasted efforts by showing what works and what doesn’t faster, so you can allocate resources smarter.
Results? 80% Cost Reduction. Streamline workflows and reduce inefficiencies across your contact center.
Enhanced Efficiency
Fine-tune workflows and empower agents with insights that help them work smarter, not harder.
Results? 4x Agent Efficiency. Empower your team to do more with less effort, boosting productivity.
FAQS
What is A/B Testing for CX?
Customer experience (CX) testing is the process of analyzing and improving how customers interact with your brand across every touchpoint. By leveraging A/B testing for CX, businesses can experiment with different strategies—such as outreach timing, messaging, and channels—to optimize customer interactions. A robust CX experimentation platform ensures every test is data-driven, helping brands enhance engagement, increase conversions, and refine the overall customer journey A/B testing process.
What can I A/B test in the customer experience space?
With the right CX optimization tools, you can test nearly every aspect of customer interactions, including:
- Outreach timing: Find the best time to engage customers for maximum response.
- Messaging: Compare call scripts, SMS templates, and email variations to determine what drives engagement.
- Channels: Test whether phone, email, or SMS delivers better results.
- Agent vs. AI performance: Evaluate human agents against AI-driven interactions to enhance customer journey A/B testing.
Through customer experience A/B testing, businesses can refine their engagement strategies and continuously improve CX.
What should I A/B test in my customer journey?
The customer journey testing process helps pinpoint areas where CX optimization can drive the biggest impact. Key areas to test include:
- First-touch engagement: Determine which channel and timing drive the fastest response rates.
- Follow-up sequences: Optimize messaging cadences to reduce drop-off rates.
- AI Experience: Test different voices and response styles for AI agents to create the best possible CX experimentation platform.
- Cross-sell or upsell attempts: Experiment with personalized recommendations vs. generic offers.
By leveraging customer journey A/B testing, businesses can refine every stage of their outreach to maximize engagement and conversions.
How should I test customer journeys?
A structured test environment is essential for CX optimization. Using an A/B testing tool for CX, businesses can:
- Isolate experiments in a controlled setting
- Test different messaging flows, outreach strategies, and AI agent interactions
- Measure real-time outcomes to confidently scale winning strategies
This data-driven approach ensures that every change in the customer journey A/B testing process is backed by measurable results.
Can you give me an example of customer experience A/B testing?
Imagine you’re optimizing appointment reminders for a healthcare provider. Using an A/B testing tool for CX, you test two SMS messages: one with a friendly, casual tone and another with a formal, professional approach. After analyzing the results, you find that the casual tone increases confirmation rates by 20%. This insight helps optimize customer interactions, boosting engagement and improving the overall customer journey A/B testing process.
Treat your customers like royalty
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