EPISODE 3: ASSURE HEALTH

In this episode:

As more healthcare companies move online, there will be fundamental changes in how they think about engaging with their customers and the role that software plays in this digital transformation.

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Assure Health’s mission is to empower patients and providers with people-focused, technology-enabled chronic disease management. They close the gap between doctor’s office visits by combining real, dedicated, and accessible care providers with easy-to-use technology. In this episode, Regal.io’s CEO Alex Levin interviewed Jeffrey Nadel, CEO of Assure Health, to answer:

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How do high consideration brands think about their sales and marketing motions?

How can a customer data model help you effectively market to your customers?

What is the role of technology and automation in healthcare?

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Some other interesting points made in the discussion:

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• The traditional data models that existed in retail are not suitable for high consideration brands. As more high consideration brands move online, this will present a major challenge to automating their sales and marketing efforts. Simply having email addresses is not enough for these complex sales motions.
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• Human beings should be kept in the loop. The doctor who is uniquely qualified to have that conversation with a patient should not be automated away. The role of technology should be to provide them with superpowers instead of replacing them.

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