
September 2023 Releases
It is critical for brands to reach customers where they are - on their smartphones - so we have always offered SMS capabilities. Today we are announcing our third feature of the week, a massively expanded SMS Suite.
A bit of background first. Legacy CCaaS (Contact Center as a Service) software was built before SMS became commonplace so many brands on legacy CCaaS are still not using SMS. But now that 80%+ of leads are providing a cell phone number instead of a landline, SMS capabilities are a must. Unfortunately, if brands wanted to try using SMS, it required adding three separate products for each use case – SMS marketing (eg. Iterable, Braze, Twilio), 1:1 SMS Conversations (SMS Magic, Hatch), SMS AI Bot (from simpler tools like Verse to more sophisticated use cases built on new LLMs) – adding to the complexity of implementation and leading to a bad, albeit common, situation where customers were being contacted by calls from one number and texts from 3 other numbers. Worst of all, the brand’s agents didn’t have one place to see all the customer conversations.
That’s the problem our new SMS Suite solves. Implementing conversational texting can be challenging due to compliance, but our white-glove support is here to help you implement an end-to-end sms solution:

Want to learn more? See why Legacy CCaaS is Dead, and find out which brands are switching to customer-centric, event-based tools like Regal.
Learn about these products and services at Regal.io, read more posts at regal.io/blog or email us at hello@regal.io.
It combines compliance and preference management, a single A2P 10DLC-enabled long number with callback routing, triggered and scheduled SMS journeys, agent-led 1:1 conversations, an AI SMS bot, and A/B testing.
It natively manages TCPA and TSR requirements, processes CCPA/GDPR deletion requests, and records each customer’s opt-in status across voice, SMS, and email with an audit trail (timestamp, IP, and accepted terms).
Yes. All marketing and conversational SMS are sent from a single A2P 10DLC-enabled long number, and callbacks are routed back to your phone queue.
Yes. Agents can run 1:1 SMS conversations and handle inbound messages routed to the right team, while an AI SMS bot provides quick responses and directs high-intent customers into phone or SMS conversations with sales.
It unifies marketing SMS, 1:1 conversations, and AI automation in one solution, avoiding separate products and multiple sending numbers, and gives agents a central place to manage SMS interactions.
Ready to see Regal in action?
Book a personalized demo.



