
September 2023 Releases
Get inspired by these SMS Campaign ideas (with examples) for Home Insurance companies to drive higher customer engagement and more revenue now. Leading Home Insurance brands like Kin, Valon and Embrace Home Loans have experienced 25%+ revenue lift since using Regal.io.




SMS campaigns are a game-changer for home insurance companies looking to enhance customer engagement and drive revenue growth. By implementing these four essential SMS campaign ideas, your business can create more meaningful interactions with prospects and enjoy the same success that industry leaders like Kin, Valon, and Embrace Home Loans have experienced.
To see how Regal.io can help you achieve similar results, don't hesitate to request a demo. For more insights and success storieson the insurance industry, see our co-founder's presentation at Insurtech Insights 2024, check out our B2C Sales Podcast and explore our customer case studies. Start transforming your customer engagement strategy today with Regal.io.
Four evergreen campaigns are quote follow-ups for shoppers who start or abandon a quote, policy renewal reminders with easy actions, claims-status updates and scheduling, and payment due/lapse prevention notices.
Obtain prior express consent, include clear opt-out instructions in every message, identify your business, honor opt-outs promptly, and keep auditable consent records. Ensure practices align with TCPA/CTIA guidance and applicable state insurance and privacy laws.
Send messages at key moments: after a quote start/abandonment, at policy issuance and onboarding, 30–60 days before renewal and on due dates, at each claims milestone, and ahead of potential lapse. Weather or inspection-related messages can be timed to events.
Keep it concise with a clear purpose, light personalization (e.g., name, policy or property reference), and a single call to action (reply keyword, secure link, or call-back). Always include opt-out language and avoid sensitive personal data in the SMS body.
Track opt-in rate, delivery, response and click-through rates, conversions (binds, renewals, payments), time-to-resolution for claims, and unsubscribe rate. Use A/B testing on timing, copy, and call-to-action to improve performance over time.
Ready to see Regal in action?
Book a personalized demo.



