SEPTEMBER 2023 RELEASES
September 2023 Releases
4 Essential SMS Campaigns for Life Insurance Companies
SMS Campaign ideas (with examples) for insurance companies to drive higher customer engagement and more revenue now. Leading Life Insurance brands like Ethos, Policy Genius and Fidelity Life have experienced 25%+ revenue lift since using Regal.io.
Why Choose an SMS Campaign
Choosing an SMS campaign for your life insurance company offers a myriad of benefits in today's digital age. With SMS's unparalleled reach and immediacy, it serves as a powerful tool for engaging with clients in real-time, providing timely updates, and delivering important information.
For life insurance companies, SMS campaigns offer a direct and personalized communication channel to reach policyholders, offering convenient reminders for premium payments, policy updates, and critical notifications. Additionally, SMS campaigns boast high open rates and engagement levels, ensuring that your messages are seen and acted upon promptly.
By leveraging SMS campaigns, life insurance companies can enhance customer satisfaction, increase retention rates, and ultimately drive business growth in a competitive market landscape.
New Applicant Welcome Campaign
- Goal: Engage and build a positive relationship with new applicants. Clearly outline the next steps to take in order to obtain the policy (e.g. medical exam, property information submission, etc.) Encourage applicants to respond back with questions or request a call
- Trigger: Use Regal’s Journey Builder to trigger campaigns when customers submit their application and their answers demonstrate they are qualified.
- Personalize with customer profile attributes, such as {{applied policy type}} and {{coverage amount}} Tips: This is the start of the relationship with your brand and first impressions count. Avoid selling to them at this early stage or using discounts. They’re already showing interest in your brand, so help them get comfortable with you using a warm and informative message.
Personalized Coverage Campaign
- Goal: Re-engage prospects who didn’t convert after an initial "cool-off" period. In the event of new products, announcing the product to prospects or previously churned customers who may qualify. Or, re-engage with previously churned customers by highlighting potential risks based on customer demographics and location (e.g. age change: most term Life Insurance products have an age cutoff).
- Blast: Create a blast campaign to target a larger audience at once. Leverage Regal's Segment Builder to curate the attribute-based segments to identify the audience. Then through Scheduled Journey, send out relevant messages to individual segments at a specific time.
- In the campaign, personalize messaging using custom attributes such as {{previously applied product}}, {{last application date}}, or {{age}}. Tips: doing thoughtful outreach can help you stand out from the competition. Help customers understand their unique risk profile and provide personalized coverage options. Demonstrate your commitment to their well-being by providing valuable insights and establishing trust.
Important Life Events Campaign
- Goal: Identify and engage customers experiencing significant life events such as birthdays, marriage, or mortgage for new property. Showcase the relevance and importance of insurance during these life milestones, or provide tailored policy options that address the specific needs associated with each life event. These campaigns can be effective for both educating prospects who are in the browsing/comparing phase, as well as those previously churned for reengagement purposes.
- Trigger: For new mortgages, use Regal’s Journey Builder to trigger campaigns when you receive events related to new property mortgages for customers (e.g. through 3rd party data integration.)
- Blast: For birthdays, use Segment Builder to identify the audience with upcoming birthdays. Outside of birthday life events, you can create a few dynamic segments using general demographic information to "bucket" customers into different bulk outreach scenarios.
- Based on the theme of your campaign (e.g. birthday, marriage, mortgage), you can incorporate content using attributes such as {{birthday}} or {{mortgage date}} to make it more personalized. Tips: Crafting campaigns that educate customers about the insurance implications of these events and highlight relevant policy options. By leaning into the emotional aspects of these events, the messaging will resonate on a personal level. This is a good opportunity to experiment with campaign language, or specific life event callouts based on the segment attributes. Conveniently, Regal's Journey Builder offers an A/B test node to help test your copy with ease!
Lapsed Policy Renewal Campaign
- Goal: generate revenue by reconnecting with lapsed policyholders and encourage them to renew their coverage. Highlight new policy options and updates since their previous policy. Reach out to them with a compelling campaign that emphasizes the importance of insurance and demonstrates your understanding of their needs by customizing your messaging based on their previous policy details, such as coverage type and duration.
- Blast: Use Segment Builder to create the audience with an expired or upcoming policy renewal date. Then use a Scheduled Journey to target the audience with an SMS campaign to nudge for a renewal.
- Personalize with information about their lapsed {{policy name}} or {{renewal date}}. Rekindle relationships with lapsed policyholders and encourage them to renew their coverage, and show that you genuinely care about their financial protection.
Get Started with SMS Campaigns for your Life Insurance Company
Implementing an SMS campaign for your life insurance company is a strategic move to enhance customer engagement and drive business growth. With its direct and personalized approach, SMS allows you to connect with policyholders in real time, delivering critical updates and reminders efficiently. To embark on this journey of enhanced communication and customer satisfaction, explore Regal’s SMS campaign solutions.
Schedule a demo here to witness firsthand how our platform can revolutionize your marketing strategies. For further insights and industry trends, tune in to our B2C sales podcast. Finally, delve into our customer case studies to discover real-world success stories and unlock the full potential of SMS campaigns in the insurance sector. Let Regal empower your journey to impactful customer communication and business success.
Learn about these products and services at Regal.io, read more posts at regal.io/blog or email us at hello@regal.io.
Latest Blog Posts
.jpg)
.png)
How are Generative AI Voice Agents Different from AI Voice Assistants?
When it comes to comparing AI Agents vs. AI Assistants, Siri & Alexa handle simple tasks, but Gen AI Voice Agents—like Regal’s AI Phone Agent—drive real business impact with human-like conversations, automation, and seamless integration.
.jpg)
.jpg)
.jpg)
.png)
.jpg)
.jpg)
.avif)
.avif)
5 Ways to Improve Agent Productivity & 5X Outbound Performance
In this blog, we share tips to improve agent productivity for handling high volumes of calls, whether it's inbound support teams or outbound sales teams. The guiding principle is simple — focus your agents on tasks that absolutely requires their attention, and automate everything else.
.avif)
.avif)
8 Strategies to Improve Call Answer Rates by 40%
Discover 8 proven strategies to improve call answer rates by 40%. Learn how personalized outreach, Branded Caller ID, and AI-driven solutions can transform your outbound contact center and boost engagement. Increase your call answer rates and drive more revenue today!
.avif)
7 Best Use Cases for AI Voice Agents in Your Contact Center
As AI technology continues to evolve, the use cases for AI Voice Agents in contact centers will only increase. By answering these six key questions, you can identify where AI agents fit best today in your contact center and plan for future integrations.
.avif)
Insurtech Insights: How Regal Drives Revenue Across the Policy Lifecycle
Our Co-Founder & CTO, Rebecca Greene, delivered a presentation at the recent Insurtech Insights NYC 2024 event about how insurance brands can meet the moment of global uncertainty and rebuild trust by turning untapped customer data into personalized, revenue driving conversations across the Policyholder lifecycle.
.avif)
Beyond CCaaS: How to turn your Contact Center into a Revenue Center
Why are so many contact centers stuck being cost centers? Why do they keep looking for cost reductions instead of revenue increases? Bad data and technology decisions are at the core of this issue. We need "marketing automation" (aka unified customer profiles, event-driven systems and a/b testing) like Regal.io in the contact center to empower teams to start looking for incremental revenue instead.
The Next Step Forward in AI will come from Consumer Businesses
Consumer businesses are implementing AI-enabled customer experiences without any change in behavior on the part of consumers, which is leading AI to become common with more speed than past transitions like the internet and the smartphone. And it means that the next step in AI will not come from the LLM providers. The next big step forward in AI rests in the hands of consumer businesses.
Innovating on Patient Care | B2C Sales Podcast Episode 7
Explore Eric Hauser's remarkable career journey from GovTech to healthcare disruption at Cadence, highlighting the transformative power of innovation, collaboration, with a special focus on the pivotal role of Regal in driving patient engagement and outcomes.
How SoFi, Perry Health & Allstate Personalize CX at Scale
Discover how Regal.io's AI-powered personalized outreach solutions are revolutionizing outbound sales and customer experience across industries like healthcare, finance, and insurance in our latest eBook, "Modernizing Outbound Contact Centers: How to Treat Millions of Customers like One in a Million."
.jpeg)
Introducing Collaboration-Native Features to CCaaS
Combining collaboration functionality into CCaaS workflow tools invites more cross-functional users from a company to participate in designing the end-customer experience, leading to better omni-channel orchestration and customer outcomes. Learn more about Regal's collaboration features.
How Regal.io is Turning the $40B CX Industry on Its Head
Jon Heaps, former VP, Channel at Observe.ai, Talkdesk, and inContact interviews Alex Levin, Co-Founder & CEO of Regal.io, about the history of the contact center industry and some of the key challenges teams making outbound calls face as customers demand more online experiences.
New SMS & Branded Caller ID Rules Are Enhancing Customer Experience
Are you using Branded Caller ID for outbound calls or SMS? New SMS and Branded Caller ID regulations rolled out in Q2 2023 that you MUST KNOW ABOUT. The new regulations require that every company register their SMS campaigns and Branded Caller ID campaigns before being allowed to send texts or brand calls.
Announcement: Regal Conversation Intelligence
Regal’s Conversation Intelligence drives higher conversion rates for B2C sales teams. We use both the traditional QA/coaching tools, and brand new conversational triggers that allow you to update customer profiles and send automated follow up messages based on what is said in a conversation.
Caller ID vs. CNAM vs. Branded Caller ID: What’s the Difference?
Caller ID, CNAM, and Branded Caller ID all help identify an incoming call and, therefore, increase call answer rates. Find out how they differ and how outbound phone sales teams can utilize each to reach prospects and customers effectively.
Supercharge Customer Engagement with the Regal & Braze Integration
Existing B2C sales, service, and retention teams can now leverage Braze’s cross-channel messaging capabilities with Regal’s outbound phone & SMS sales platform to personalize their outreach, drive better customer outcomes, and ultimately generate revenue for the business.
How Regal Helps Consumer Lenders Achieve Growth in Tough Times
Our Co-Founder & CTO, Rebecca Greene, spoke with journalist Tony Zerucha at the recent Fintech Nexus USA 2023 event about how consumer lenders are using personalized phone and SMS sales outreach to obtain growth despite high inflation and rising interest rates.
Meet Regal Call Branding™: Branded Caller ID for 400M+ US Devices
We are excited to announce Regal Call Branding™ including Branded Caller ID. Available on all 400M wireless devices in the US (as well as most of Canada and the UK), Regal Call Branding™ puts you in control of what people see when you call their cell phone – including showing your brand and/or logo.
Q&A with Perry Health’s Scott Chesrown
Get behind-the-scenes insights about Perry Health’s 23% revenue increase with Regal.io. Perry Health’s Scott Chesrown sat down with Regal.io and discussed how they implemented outbound sales technology, integrated new capabilities into their process, and built on their early success.
Treat your customers like royalty
Ready to see Regal in action?
Book a personalized demo.
Thank you! Click here if you are not redirected.
Oops! Something went wrong while submitting the form.
