SEPTEMBER 2023 RELEASES
September 2023 Releases
AI in Education: The Future of Student Engagement & Enrollment
Whether they’re considering enrollment, applying for financial aid, or managing coursework, every student needs considerate, thoughtful, and at times, instant support.
Higher education institutions and EdTech companies are cooking up ways to meet these demands as communications go full-digital—needing to do so at scale, without overloading their teams.
This is where AI-powered outreach is actively reshaping how education programs engage with students. But how exactly can AI be fully leveraged to optimize the entire admissions process and improve the student experience end-to-end?
Here, we’ll show you.
Throughout this post, we’ll dive into the AI revolution in education by looking at:
- What’s next for AI in education technology
- How AI is reshaping admissions and student support
- Why automated engagement isn’t optional—it’s the future
Let’s get into it.
The Role of AI in Education: More Than Just a Trend
AI engagement is here. It’s getting really human. And it’s driving real impact. In education, AI is being used, at scale, to:
- Automate student outreach – Universities and online schools are using AI-driven contact centers to engage students with timely, personalized messages.
- Improve enrollment efficiency – AI agents are handling inquiries, qualifying prospective students, and even guiding them through the application process.
- Enhance student retention – AI-powered chatbots and voice agents help students stay on track by sending reminders, answering questions, and offering proactive support.
And the best part? AI doesn’t just pick up more slack—it actually improves the student experience because support is 24/7, and is always personalized.
Education isn’t one-size-fits-all, and AI ensures every student gets the support they need—exactly when they need it.
Education Technology Trends: What’s Driving AI Adoption?
As AI Agents and workflows take over a growing share of student interactions, the question becomes, “what’s next?”
1. AI-Powered Student Engagement
It’s slow and manual to have humans reaching out across email, SMS, and by phone to handle every single routine interaction with students. AI is helping programs automate these routine tasks and shift the focus of humans to more important, sensitive interactions by:
- Handling inbound student inquiries instantly—whether via chat, voice, or SMS—without the need for human interaction.
- Personalizing communication at scale, ensuring every student gets tailored messaging.
- Triggering automated follow-ups based on student behavior and past interactions.
2. AI in Education Admissions
AI is making the admissions process smoother for both students and institutions:
- AI chatbots & voice agents answer FAQs, guide students through applications, and provide reminders.
- Automated qualification helps admissions teams prioritize the best-fit candidates.
- Predictive analytics help schools forecast enrollment trends and adjust strategies accordingly.
3. Automated Student Engagement Tools
From onboarding to graduation, AI helps institutions keep students engaged and on track:
- AI-driven nudges remind students about deadlines, financial aid, and coursework.
- Virtual advisors provide instant, always-available academic and career guidance.
- Proactive support helps institutions identify at-risk students before they disengage.
Takeaway: AI isn’t replacing human advisors. It’s enhancing their capabilities and making student support more efficient.
AI in Admissions: A Game Changer for Universities & EdTech
Let’s look at admissions by the numbers:
- 40% of prospective students never complete their applications because they don’t receive timely support.
- Universities that use AI-powered outreach see 20-30% higher enrollment rates.
- AI chatbots and voice agents reduce inquiry response time by 80%, ensuring students get answers immediately.
How? AI-powered admissions agents:
- Engage students the moment they express interest (before they look elsewhere).
- Answer common questions instantly—no waiting for an advisor.
- Automate follow-ups—ensuring students don’t drop off due to missed deadlines.
AI in education doesn’t replace human advisors—it ensures they focus on high-value interactions instead of answering the same FAQ for the hundredth time.
Why Automated Student Engagement Tools Are the Future
Imagine this: A student submits an inquiry on a university website. Within seconds, an AI agent:
1. Sends them a personalized email with next steps
2. Answers their top three questions via chat
3. Schedules a follow-up call with an admissions advisor
All without human intervention.
Now scale that process to thousands of students—without increasing staff workload. That’s the power of automated student engagement tools like AI chatbots, virtual assistants, and voice AI.
- Schools using AI see 2x faster response times—driving more students to enroll.
- AI-driven engagement boosts student satisfaction—because support is instant, 24/7.
- Institutions save time and resources—freeing up advisors for personalized, high-impact interactions.
The institutions that embrace AI now will be the ones that dominate student engagement in the future.
Final Thoughts: The AI-Powered Future of Education
AI in education isn’t hype—it’s happening now, and will continue to happen more and more in the years to come.
With that, our main takeaways are the this:
- If you’re in higher education, student services, or EdTech, AI should be part of your strategy—sooner rather than later.
- Institutions that don’t embrace AI risk falling behind in enrollment due to poor student experiences.
- The right AI tools can deliver massive efficiency and cost advantages.
The future of education isn’t just digital—it’s AI-powered, AI-led.
Ready to see what AI can do for your institution?
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