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September 2023 Releases
Existing B2C sales, service and retention teams can now leverage Braze’s cross-channel messaging capabilities with Regal’s outbound phone & SMS sales platform to personalize their outreach, drive better customer outcomes, and ultimately generate revenue for the business.
Everyone who shops for clothes and books online now expects the rest of their life to be online as well. But when it comes to making decisions about your health, wealth, kids, pets, house, cars and other important products and services, a slick website is not enough. These online brands also need to add a personal touch during the consideration phase to drive higher conversion.
Regal empowers brands to create meaningful customer interactions through real-time conversations. Using Regal, B2C sales teams can deliver tailored calls and SMS conversations that meet customers where they are, ultimately increasing conversion rates and driving incremental sales.
With the new Braze Regal integration (link here), teams can power their Braze workspace with reporting events from Regal to take their phone sales to the next level. Reporting events such as sms.sent and call.completed can be sent into Braze to appear in Braze profiles and for use in the segmentation tool, Canvas and Campaigns.
For instance, when an insurance sales agent makes a sales call within Regal, the result of that sales call (also known as a call disposition) can be logged within Regal, sent to Braze in real-time and that call result can be used to trigger a follow-up email from Braze based on the call disposition. For the insurance agent, a call disposition with a failed conversion event can trigger a win-back email campaign sent from Braze.
Conversely, event data from Braze can also sync with Regal to trigger call tasks. If an insurance customer clicks on an email that was sent via Braze, that email click event can trigger a call task for the insurance agent to call the customer within seconds. Call queues are dynamically updated in real-time based on event data, so even if the sales agent had other tasks to be done, the event trigger would prioritize the call task to the top of the queue.
Braze is a leading customer engagement platform that powers customer-centric interactions between consumers and brands in real-time. Braze focuses on cross-channel delivery including Mobile & Web Push, In-App and In-Browser Messaging, and WhatsApp.
With Braze and Regal.io, you can engage with your customers in real-time through event-based call and text message outreach. You can track any event you’d like Regal.io to use for scoring a lead or as a trigger condition when triggering calls or sms. These can be used to create intelligent journeys to message your customer based on certain triggers.
Connecting Braze to your Regal.io instance is easy, and you can customize the connection to make sure the right data flows to maximize your performance.
Learn about these products and services at Regal.io, read more posts at regal.io/blog or email us at hello@regal.io.
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